It’s no secret that I love sleek, scandi-esque style, whether that’s clothing, interiors or even accessories. When I was contacted by Nordgreen I was intrigued to see what the brand would deliver. With folk onboard including Jakob Wagner, a former Bang & Olufsen designer and former Pandora CEO’s you would hope they would get ‘it’.
“Minimalism is the intentional promotion of the things we most value and the removal of everything that distracts us from it.”
From the moment the watch arrived I was impressed by the clean crisp packaging and fresh logo (I’m a sucker for good branding). This theme of crisp and clean continued through to the timepiece itself. The soft leather strap and oversized yet understated face work together as the perfect compliment to any outfit.
I love that it is wearable for all, it’s neither feminine or masculine, it’s just a beautifully solid, but fine watch. And I guess what I love most of all about the brand as a whole is their ethical stance. Hailing from Copenhagen, the world’s first ‘Green City’ – Nordgreen wanted to capture this ethos through their brand.
For every watch sold, customers will get the chance to give to one of three charitable causes, through the Nordgreen Giving Back Program:
- 2 months of clean watch to a child in Africa;
- 2 months of education to a child in India;
- Preserve 200sqm of rainforest in Latin America.
I really love that this is fast becoming A Thing for brands, the shift from complete consumerism and cut throat business towards more community and charitable based brands is so great.
**This item was sent to me for the purposes of review**